On this episode, Josh sits down with Lane from Done In Detail, a detailing shop based in Cumming, Georgia. Lane shares how he started his detailing business in 2024 and quickly built a strong reputation offering paint protection film, ceramic coatings, and detailing services. They break down what actually helped grow the business — from getting those first clients, improving sales, and understanding PPF, to being intentional with social media content and using it to drive real results.
On this episode, Josh sits down with Lane from Done In Detail, a detailing shop based in Cumming, Georgia. Lane shares how he started his detailing business in 2024 and quickly built a strong reputation offering paint protection film, ceramic coatings, and detailing services. They break down what actually helped grow the business — from getting those first clients, improving sales, and understanding PPF, to being intentional with social media content and using it to drive real results.
Time Stamps:
(00:00) - Intro
(01:41) - Answering Client Questions the Right Way
(05:12) - How Done In Detail Started
(15:02) - How They Got Clients in the Beginning
(20:16) - Understanding PPF
(24:32) - Focusing on Sales
(29:46) - The Importance of Networking
(34:33) - Taking a consultant approach and giving honest advice
(38:15) - How Social Media Helps the Business
(43:42) - Tips for Creating Content
(58:55) - Staying Calm, Confident, and Owning Mistakes
(1:12:50) - Handling Damage Claims
Done In Detail
Website: https://doneindetail.com/
Instagram: https://www.instagram.com/doneindetailinc
Belk Detailing
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkdetailing
Road to $1 Million Detailing
Instagram: https://www.instagram.com/roadto1milliondetailing/
Youtube: https://www.youtube.com/@Roadto1MillionDetailing