Josh interviews Brett Russell, owner of 412 Auto Detail. 412 Auto Detail is located in Pittsburgh, PA servicing the south side of the city. Brett started his car detailing business in 2020 after getting laid off from Dicks Sporting Goods. He has built an impressive detailing business consisting of two detail shops, six employees, 4500 customers, and servicing 8-10 vehicles per day.
On this episode on the Road to $1 Million podcast, Josh interviews Brett Russell owner of 412 Auto Detail located in Pittsburgh, PA. Brett started his auto detailing business in 2020 shortly after being laid off from Dicks Sporting Goods. Over the last 4 years he has scaled his detailing operation to $50k per month with 6 employees, 4500 total customers, and 2 shops servicing 8-10 cars per day. 412 Auto Detail has an impressive 450 five star reviews, one of the highest numbers I've seen from a car detailing business. I believe Brett's phone skills and customer service has set him apart from the competition and contributed to his success. He talks more about some of his secrets to stellar customer service throughout the episode.
On episode 2 of the Road to $1 Million podcast, we had on Brett Mawhinney, owner of Steel City Auto Spa, also located in Pittsburgh. When comparing these two successful detailing businesses, there are commonalities but also differences that may surprise you. This goes to show their is no one size fits all for building a successful car detailing business.
Time Stamps:
(0:00) - Intro
(4:27) - Mobile Detailing
(11:37) - Express Details
(19:50) - Five Star Reviews
(22:24) - Google & Marketing
(25:18) - Subcontracted Services
(29:48) - Email & Text Marketing
(36:14) - Paying Employees
(42:00) - Customer Service & Phone Skills
(53:38) - Pickup & Drop-off
(1:00:04) - Finding Good Employees
412 Auto Detail:
Website - https://www.412autodetail.com/
Instagram - https://www.instagram.com/412autodetail/?hl=en
Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing