In this episode, Josh sits down with Steven Lee from Rogue Marketing to talk about the seasonal nature of the detailing industry and what it takes to keep a business growing throughout the year. They discuss why demand changes with the seasons, how detailers can prepare for slower periods, and the importance of having a strong marketing strategy instead of relying only on busy seasons. Steven shares his perspective on creating consistent demand and building a marketing system that helps detailers stay in front of the right customers year-round.
In this episode, Josh sits down with Steven Lee from Rogue Marketing to talk about the seasonal nature of the detailing industry and what it takes to keep a business growing throughout the year. They discuss why demand changes with the seasons, how detailers can prepare for slower periods, and the importance of having a strong marketing strategy instead of relying only on busy seasons. Steven shares his perspective on creating consistent demand and building a marketing system that helps detailers stay in front of the right customers year-round.
Time Stamps:
(00:00) - Intro
(02:40) -Understanding Slow Seasons in the Detailing Industry
(14:40) - Creating Demand During Slow Seasons
(19:44) - Creating Effective Content for Meta Ads
(24:22) - Creating Congruence in Your Marketing
(30:24) - Direct vs. Organic Traffic
(33:56) - The Importance of Lead Response Speed
(56:25) - Reactivating Existing Customers
(1:06:19) - Start Planning for the Season Now
Rogue Marketing
Website: https://shops.rogue-marketing.com/
Instagram: https://www.instagram.com/go.roguemarketing/?hl=en
Belk Detailing LLC
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkdetailing/
Facebook: https://www.facebook.com/belkmobiledetailing
TikTok: https://www.tiktok.com/@belk_mobile_detailing
Road to $1 Million
Instagram: https://www.instagram.com/roadto1milliondetailing/