Josh interviews Kyle Simpson, owner of Shine Co. Shine Co is a detail shop located in Spartanburg, SC. Kyle founded Shine Co in 2019 after leaving his full time job at Cintas. Before going full time, Kyle was detailing after work and on the weekends but quickly became overworked and had to decide between detailing or his day job. Five and a half years later, he's built an impressive detailing shop generating $750k in yearly sales with a goal of hitting $1 million in 2025.
On this episode of the Road to $1 Million podcast, Josh interviews Kyle Simpson owner of Shine Co located in Spartanburg, SC. Kyle started his car detailing business in 2019 after quitting his day job at Cintas. When he first started, 70% of Kyle's business was regular detailing and 30% paint corrections and ceramic coatings. Five and a half years later, Kyle has completely flipped those numbers and is ceramic coating 500 cars a year plus offering PPF and window tinting. Shine Co employs 6 full time employees and expecting to generate $750k in sales this year. They have a stellar five star Google rating with over 322 reviews.
Today, Kyle talks about how he got started and what his marketing efforts looked like from the beginning. He shares his transition towards offering ceramic coatings, PPF, and most recently window tinting. He also shares some sale tactics to selling more ceramic coatings.
Time Stamps:
(0:00) - Intro
(7:32) - Going Full Time
(13:03) - Marketing
(19:08) - Transitioning to PPF
(25:32) - Window Tinting
(33:25) - Ceramic Coatings
(38:38) - Coating Sales Tactics
(47:57) - Staying Busy in the Winter
(54:03) - Growth & Exit Plan
Shine Co:
Website - https://www.goshineco.com/
Instagram - https://www.instagram.com/shinecospartanburg
Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing